NEOM was conceived as the most ambitious project and tourist destination on Earth. NEOM is a blueprint for the future and a living example of how humanity can live in harmony with nature using the world’s most advanced technologies, where imagination meets reality and experiences are created. NEOM is characterised by enchanting natural geographical diversity, stretching from pristine turquoise beaches and enchanting coral islands to towering mountains blanketed in snow in winter, the ingenious ‘The Line’ project and the luxurious ‘Sindala’ Island, as well as the mountainous ‘Trojina’ and ‘Oxagon’, the centre of innovation. A journey to NEOM is a journey into the future; it offers its visitors ultra-luxurious tourist experiences, world-class wellness resorts, and sporting, cultural and historical activities.